We are a group of passionate, energetic creatives who live and breathe all things digital and video

Datahat are media buying experts, with a drive to deliver premium results to publishers, agencies and clients internationally. With a focus on brand safe video targeting and helping our publishers monetise their video and YouTube content, Datahat works with only the highest quality inventory. Datahat are uniquely experienced industry experts, with a team digital advertising and business minds working, a well rounded and informed, smart approach to what we do takes form.

What is it that we do

Our team of digital, content, ad ops and commercial specialists  focus on delivering brand safe solutions for agencies and their clients.

Datahat build bespoke solutions to ensure that our clients achieve their goals.


Peter Barrie

Peter leads the day to day operations of Datahat. He is a highly accomplished media and advertising executive with over 25 years experience as CEO of Carat, MD of Mediacom and a senior publishing roles in the UK and Australia

As an accomplished business leader he has extensive experience leading and working with high performing teams to build and execute strategic plans that deliver positive outcomes for the business and clients.

Peter is passionate about media, advertising and communications, focusing on innovative models to create business growth.

Evan Balafas

Evan heads the technology business from our Sydney office, using his decades of experience in digital to position Datahat strategically within the industry. His experience in the digital entrepreneurial space ensures the cutting edge of advertising technology across search, video, display and native is deployed across our systems.
He has established strong partnerships with numerous NASDAQ listed companies, focusing on developing distribution strategies to increase market share in the global search market.

Robin Zieme

Robin runs our US business, leading publisher and agency partnerships locally and is instrumental in our global solutions.

Robin is an executive who combines a lifelong passion for entrepreneurship with an impressive background as a global business leader in digital media and technology. At each stop in his career, he has proficiently managed revenue and P&L growth having built businesses around the world, including US, UK, APAC and the Nordic’s

Get in touch with us!

Melbourne, Sydney, Singapore, New York, London, Stockholm    E: hello@datahat.co